Successful Master Data Management (MDM) is the foundation for consistent, trusted, and business-ready data. Yet, many organizations struggle to define where to start or how to sustain their MDM programs after launch.

The Master Data Management (MDM) Accelerator: Developing Sustainable Solutions is a two-day, live online training designed to turn MDM theory into action. Led by Mark Horseman, this course combines structured instruction, group exercises, and applied frameworks to help participants design, justify, and operationalize MDM solutions that last.

You’ll learn how to plan and charter your MDM project, identify the right stakeholders, evaluate vendor options, and integrate data governance and data quality principles for long-term success.

This Accelerator moves beyond concepts to provide templates, best practices, and real-world case studies that help you avoid common pitfalls and build a sustainable foundation for master data.

Key topics include:

• Core concepts and business drivers of MDM
• Chartering your MDM initiative and defining scope
• Connecting MDM with data governance and data quality programs
• Building the business case and evaluating tools
• Designing stewardship roles and councils for lasting accountability

By the end, you’ll know how to develop an actionable roadmap to implement or optimize your MDM program, ready to adapt across business domains and technologies.

Program Highlights

Over two immersive days, you’ll:

• Learn how to charter, plan, and execute an MDM project
• Align your MDM program with business goals and governance strategy
• Explore key MDM domains like entities, products, locations, and customers
• Apply frameworks for data quality management and stewardship
• Use vendor evaluation and ROI templates for tool selection
• Develop a sustainable MDM roadmap that supports growth and innovation
• Participate in interactive breakout sessions to design real-world MDM solutions

By the End of This Course, You’ll Be Able To:

• Define and communicate the purpose and value of MDM
• Charter and plan MDM projects with clear goals, milestones, and success measures
• Integrate MDM with data governance and quality processes
• Identify and assign roles for data stewards, custodians, and owners
• Evaluate vendor tools for architectural fit and ROI potential
• Build a governance council and stewardship model to sustain MDM success

How the Course Works

This two-day, live online workshop blends structured learning with guided exercises and discussions. Each session, led by Mark Horseman, focuses on turning MDM concepts into practical steps that can be applied immediately within your organization.

During the live sessions, you’ll experience:

• Instructor-led presentations on MDM frameworks, planning, and execution
• Interactive Q&A and group discussions to address real-world challenges
• Breakout exercises to build project charters, governance models, and tool evaluations
• Access to downloadable templates and resources for post-course implementation
• Continued access to recordings and materials after course completion

You’ll participate through the DATAVERSITY Training Center (DVTC) and Zoom, which together provide access to all course sessions, resources, and recordings.

Schedule:

• Dates: Tuesday–Wednesday, June 23–24, 2026
• Time: 8 AM – 3 PM Pacific / 11 AM – 6 PM Eastern
• CEUs: 12

Pricing:

• $600 Early Bird (through June 5, 2026)
• $750 Regular Price (after June 5, 2026)

Registration Deadline: Sunday, June 21, 2026

Why Choose the MDM Accelerator

• Taught by Mark Horseman, CDMP Master and Data Evangelist
• Builds a complete foundation for sustainable, business-aligned MDM
• Integrates governance, stewardship, and data quality into MDM design
• Provides hands-on templates and toolkits to use immediately
• Ideal for professionals seeking to build or revitalize MDM initiatives with measurable impact

Is This Course Right for You or Your Team?

This course is ideal for:

• Data and enterprise architects designing or modernizing data foundations
• Data governance leaders and stewards responsible for master data oversight
• Project and program managers launching or managing MDM initiatives
• Business leaders and analysts seeking to improve data consistency and trust
• Teams looking for a structured, practical framework to unify and manage core business data

No prior technical expertise is required, just a working understanding of your organization’s data and a desire to improve how it’s managed.

Private Team Training

Organizations can host private sessions tailored to their MDM maturity and goals.
Private cohorts include interactive group exercises, instructor facilitation, and customized templates.

Contact us to explore corporate training options or bulk licensing.

Backed by Industry Leaders

Delivered through the DATAVERSITY Training Center (DVTC), this course equips professionals to design, launch, and sustain effective MDM programs. Through expert instruction, hands-on frameworks, and real-world examples, you’ll leave ready to lead your organization toward more trusted, governed, and unified master data.

It forms part of DATAVERSITY’s growing portfolio of Bootcamps, Intensives, Accelerators—practical, immersive training experiences that help organizations operationalize modern data practices.